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Reginald Lamar Williams known professionally as R.LUM.R, is an American Alternative R&B artist from Bradenton, Florida. Previously a singer-songwriter playing classical guitar under his nickname Reggie Williams, Williams has since relocated to Nashville, Tennessee where he now resides. R.LUM.R is most well known for his viral 2016 single, "Frustrated" which has garnered over 50 million plays on Spotify alone as of December 6, 2019. In 2017 NPR Music named him one of their "Artists to watch at SXSW" and called him a "fast-rising artist whose falsetto is no joke."
In 2013, at the time Reggie moved in to his manager, Chris Martignago's, apartment in Orlando, FL, Martignago was working for Atlantic Record's A&R department. Atlantic Records had a "who's looking" list for artists such as Chris Brown and Jason DeRulo. Williams began writing songs for the purpose of sending them along to established stars to perform. Williams began working with Central Florida producer J. Cruz of Ethnikids. Cruz suggested that him and Williams get into the studio by themselves (as opposed to the common industry practice of renting a studio for a week and having multiple writers write multiple songs) and start from scratch. These sessions were where R.LUM.R's first singles, "Show Me," "Be Honest," and "Nothing New" would be written and produced. Atlantic Records was receptive and persuaded Williams to adopt the project full-time.
Suddenly, Williams had a producer that he was working with, a manager on board, and industry professionals that were interested in his new project. "Show Me" was later released to SoundCloud and Tunecore, and Spotify picked it up on their New Music Tuesday playlist. Due to the success of his first single, Williams decided to continue with R.LUM.R.
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